Plan For Future Business Success

Plan For Future Business Success

Jeff Immelt, the CEO of General Electric, once said that he has only two items in his job description:  One is to retire with the value of the company exceeding that when he took over and the other is to find a successor. Succession planning acknowledges that your team members will not be with a…

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Traditional Effective Low-Cost Small Business Marketing

This case study demonstrates how Hair Salon owners worked with their Accountant to create an effective low-cost marketing campaign which targeted lapsed and new customers to increase sales.  The campaign was traditional but effective. About The Client A Client runs a small funky hair salon in New York.  They decided it was time to move…

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Avoid changing horses in midstream

It’s rare that Accountants are spoken of as examples of great marketing. So please indulge us as we share with you a wonderful campaign run by the Institute of Chartered Accountants in England and Wales back in 1995. So proud were the Institute of their campaign that they bought serious billboard space in London. On…

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Art gallery improves profitability by understanding four ways to grow any business

There are only four ways to grow a business: Increase the number of customers Get them coming back more often Increase the average spend Improve the effectiveness of every business process A local art gallery worked with their accountant to improve profitability significantly by running a series of quarterly themes through the year. Before each…

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Business by Design

Most businesses are built by default – not by design. Very few businesses start ‘with the end in mind’ and design it from the ground up. Most businesses grow by default with people, systems, culture, clients, numbers, habits and attitudes. If you take a good hard look at your business today, is it exactly what…

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